International PR and Media Relations

Central Bank of Uzbekistan

Bringing international media to Uzbekistan’s first global finance and technology forum

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Situation

The Central Bank of Uzbekistan took on the organisation the first Silk Road Finance & Technology Forum in Tashkent to bring the country’s fintech developments to the international arena. The Forum required comprehensive communications support to strengthen its visibility worldwide, attract leading global media and showcase Uzbekistan’s progress in financial innovation and digital transformation.  

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Strategy

Montfort Eurasia delivered end-to-end media and communications support for the Central Bank of Uzbekistan, with a focus on international media engagement.

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Outcome

The inaugural Silk Road Finance & Technology Forum brought together international financial institutions, policymakers, industry leaders and fintech experts.

Key achievements included:

30+ international journalists brought to Uzbekistan through an organised press trip  

50 interviews

1 international press briefing coordinated and delivered

Bloomberg interviews and FT Live participation successfully arranged

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Reputation management.
Global expertise.

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