Company
Central Bank of UzbekistanIndustry
FinanceWebsite
https://cbu.uz/en/
Situation
The Central Bank of Uzbekistan took on the organisation the first Silk Road Finance & Technology Forum in Tashkent to bring the country’s fintech developments to the international arena. The Forum required comprehensive communications support to strengthen its visibility worldwide, attract leading global media and showcase Uzbekistan’s progress in financial innovation and digital transformation.
Strategy
Montfort Eurasia delivered end-to-end media and communications support for the Central Bank of Uzbekistan, with a focus on international media engagement.
Outcome
The inaugural Silk Road Finance & Technology Forum brought together international financial institutions, policymakers, industry leaders and fintech experts.
Key achievements included:
30+ international journalists brought to Uzbekistan through an organised press trip
50 interviews
1 international press briefing coordinated and delivered
Bloomberg interviews and FT Live participation successfully arranged
