Montfort Eurasia was responsible for covering and communicating the largest fintech deal in Central Asia.

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Montfort Eurasia designed and implemented a multilingual media launch campaign that resulted in news coverage in leading outlets worldwide.

Beyond the deal announcement, Montfort Eurasia provided ongoing strategic communications and international media relations support to Click, promoting the company's developments and strengthening its visibility in international markets.

Our work included communications support for Click's launch of Apple Pay for e-commerce, making it the first and only non-bank payment organisation in Uzbekistan to offer Apple Pay integration through its payment infrastructure.

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The launch and associated news were covered across major outlets like the Financial Times, Reuters, and Finextra, as well as regional publications, showcasing strong fintech sector growth in the country.

Our continued media engagement also secured international and regional coverage of Click's subsequent developments, including its Apple Pay launch, further raising the company's profile as a leading player in Uzbekistan's growing fintech sector.